Apple (AAPL) was among the few major technology stocks to sit out Monday's recovery rally, hovering just below the $5 trillion market capitalisation mark as the Nasdaq bounced sharply from last week's selloff.
It was an odd reaction as Apple teased yet another new product launch hard on the heels of its home-tech event last week.
Apple has invited press to a launch event titled "Pro and Tell" in Los Angeles on 28 October.
And it is widely expected to centre on the company's first ever touchscreen MacBook Pro, a device that has been rumoured for years and would mark a significant departure for a company whose executives have repeatedly questioned the ergonomics of touch-enabled laptops.
The new machine is also expected to feature M5 Pro and Max chips, an OLED display, the Dynamic Island notch familiar from the iPhone range, and a lighter chassis than the current model, with a higher price tag to match.
Apple chief executive John Ternus, who took the role at the start of September, has moved quickly to broaden the company's product range, overseeing the launch of the iPhone Duo, Apple's first folding device, and the HomeView smart display in just his first two months in the job.
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