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Google's September 2026 spam update: what it is, who it hits and what Google is trying to fix
The latest Google spam update is the September 2026 spam update, which Google released at 09:15 US Pacific time on 24 September 2026 and which is still rolling out as of 28 September; it adds no new policy and does not target AI content as such, but it strengthens the automated systems that punish content made at scale to manipulate rankings.