VIP Play, described as an AI-first sports entertainment and fan engagement firm, announced it has completed a comprehensive technology upgrade covering payment processing, digital infrastructure and customer engagement capabilities.
A multi‑phase deployment was carried out over recent months and represents a key operational milestone for the company, the company said.
The company said it deployed influencer and AI-driven marketing programmes that it says generate 142,000–481,000 views per campaign and is planning a “Beat AI” campaign in Q1 2026.
“These advancements mark a transformative shift in how VIP Play delivers value to customers and accelerates our long-term growth trajectory,” said Les Ottolenghi, VIP Play CEO.
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“By integrating top-tier gaming research expertise with enterprise-level CRM, and AI systems, we are building a next-generation platform capable of deeper engagement, smarter personalization, and sustained operational performance.
"Our AI-powered marketing engine and upcoming 2026 campaigns represent the next frontier of our innovation roadmap.”
The Recap
- VIP Play completed a multi-phase technology upgrade initiative.
- HubSpot CRM deployed on 26 January to manage customer relationships.
- Company plans a "Beat AI" marketing campaign in Q1 2026.
