Timeline
Yahoo Sports bolsters World Cup coverage with Taylor Twellman signing and new daily show
UFC's founding referee John McCarthy joins AI combat sports safety platform M2MMA as advisor
Apple TV brings back Friday Night Baseball for fifth season with 25-week MLB doubleheader schedule
Fanatics Flag Football Classic adds more NFL stars and Youtubers to rosters
Fanatics Flag Football Classic moves to Los Angeles with Tom Brady returning to the field
Apple TV to stream Inter Miami vs Vancouver MLS Cup final for free this Saturday
Heineken and LÕK unveil paddle-plus-bottle-opener mashup
Soccerverse secures FIFPRO license
Budweiser 0.0 is the new official beer partner of international cricket
Fanatics signs multi-year deal with Max Verstappen
Squawka names best-value Premier League signings
X and Toronto Maple Leafs strike exclusive content deal
SES to provide distribution for PGA TOUR Studios
Prime Video set to stream its second NFL Wild Card game
Bologna FC extends partnership with Fanatics
NFL star Ja’Marr Chase signs as Fabletics’ first professional athlete ambassador
NFL legends to sign first ‘tokenised’ autographs in blockchain sports debut
Paris Saint-Germain teams up with Zing Coach app
IBM renews Wimbledon technology partnership
Franklin Sports signs-up pickleball star Anna Leigh Waters
STARTRADER named official NBA partner from 2026
New England Patriots adds BigBear.ai to its tech roster
Fanatics and OBB Media launch Fanatics Studios for global sports entertainment
LA28 opens registration for Olympic and Paralympic ticket draw
BankPro partners with McLaren United Autosports for FIA World Endurance Championship return
Audi Revolut F1 teams up with digital asset firm Nexo
McAfee partners with Pat McAfee on safety campaign
WHOOP named Scuderia Ferrari HP wearable partner
Microsoft deepens role at Mercedes-AMG PETRONAS F1 Team in multiyear technology deal
STARTRADER partners with Porsche Carrera Cup Middle East
Formula E names Google Cloud principal partner
VIP Play completes technology transformation
Polymarket becomes Official Prediction Market Partner of Major League Soccer and Leagues Cup
Kraken and Williams F1 extend partnership
Corona Cero strikes Olympic partnership with Canadian committee to promote winter sport
Looney Tunes to feature at Milano Cortina 2026 in Warner Bros. Discovery Olympic campaign
Arkero teams up with Bolton Wanderers and MLS clubs as AI startup seals pre-seed funding
NFL and Zebra Technologies to host Next Gen Stats preview ahead of Super Bowl LX
Xfinity unveils tech-rich Olympic viewing features for Milan Cortina 2026
Apple Music unveils Super Bowl LX content with exclusive Bad Bunny features
Madden NFL 26 simulation predicts Seahawks to win Super Bowl LX
Corona Cero launches TIME CERO campaign with global athlete roster for Milano Cortina 2026
Apple Sports adds golf scores to iPhone app ahead of PGA Tour weekend
VfL Wolfsburg adopts ChatGPT Enterprise in drive for digital efficiency
Yahoo Sports to stream Sports Card Nonsense shows across digital platforms
Vikings to use Viper AI for game tape, draft scouting and free agency
DraftKings expands prediction markets with Crypto.com partnership
Manchester City in new $4.1bn Abu Dhabi real estate venture
Agassi Sports Entertainment to launch World Series of Pickleball in Las Vegas
More in AI
Google's September 2026 spam update: what it is, who it hits and what Google is trying to fix
The latest Google spam update is the September 2026 spam update, which Google released at 09:15 US Pacific time on 24 September 2026 and which is still rolling out as of 28 September; it adds no new policy and does not target AI content as such, but it strengthens the automated systems that punish content made at scale to manipulate rankings.